{"id":18504,"date":"2020-10-23T16:12:53","date_gmt":"2020-10-23T21:12:53","guid":{"rendered":"https:\/\/bak.bikecheck.com.mx\/?p=18504"},"modified":"2020-10-23T16:12:53","modified_gmt":"2020-10-23T21:12:53","slug":"ride-or-die-una-compania-creada-por-riders-para-riders","status":"publish","type":"post","link":"https:\/\/bak.bikecheck.com.mx\/?p=18504","title":{"rendered":"Ride Or Die | Una compa\u00f1\u00eda creada por riders para riders."},"content":{"rendered":"<div class=\"geodir-embed-container\"><iframe title=\"RIDE OR DIE \/\/ For Riders, By Riders.\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/kL5EjvhaDU0?feature=oembed&amp;wmode=opaque&amp;showinfo=0\" style=\"border: none\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Ride or Die fue creado por un grupo de amigos reunidos en la costa del sol para vivir el sue\u00f1o del ciclista de monta\u00f1a definitivo. Todo lo que hac\u00edamos giraba en torno al ciclismo. No solo vocalizamos &#8220;Ride or Die&#8221;, sino que r\u00e1pidamente comenzamos a usar Sharpies para rayar cosas en la casa, incluidos refrigeradores, cajas de pizza, cascos, camiones y, por supuesto, nuestras bicicletas.<\/p>\n<p>Una vez que le dimos forma a un logotipo que nos entusiasm\u00f3 e imprimimos el primer lote personalizado de stickers, lo usamos en todos lados. Nuestros amigos lo usaron y, a partir de ah\u00ed, gan\u00f3 gran popularidad. Nunca tuvimos la intenci\u00f3n de construir una marca o estilo de vida a partir de lo que se origin\u00f3 como una broma entre nosotro, pero vimos una oportunidad y la aprovechamos. Con el dinero ganado, decidimos utilizar los fondos para proyectos en la comunidad ciclista. Sab\u00edamos que ten\u00edamos todos los recursos para hacer algo que el mundo del MTB pudiera respaldar. Con el lema, el logotipo, los filmers y los riders, era una receta perfecta para algo divertido.<\/p>\n<p><img class=\"aligncenter wp-image-18531 size-large\" src=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593604-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593604-1024x683.jpg 1024w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593604-300x200.jpg 300w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593604-768x512.jpg 768w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593604-100x67.jpg 100w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593604-1536x1024.jpg 1536w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593604-800x534.jpg 800w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593604-672x448.jpg 672w, 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src=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19600455-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19600455-1024x683.jpg 1024w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19600455-300x200.jpg 300w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19600455-768x512.jpg 768w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19600455-100x67.jpg 100w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19600455-1536x1024.jpg 1536w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19600455-800x534.jpg 800w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19600455-672x448.jpg 672w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19600455-1038x692.jpg 1038w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19600455-480x320.jpg 480w, 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1536w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593594-800x534.jpg 800w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593594-672x448.jpg 672w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593594-1038x692.jpg 1038w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593594-480x320.jpg 480w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593594-450x300.jpg 450w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593594-600x400.jpg 600w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593594.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img class=\"aligncenter wp-image-18527 size-large\" src=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593602-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593602-1024x683.jpg 1024w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593602-300x200.jpg 300w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593602-768x512.jpg 768w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593602-100x67.jpg 100w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593602-1536x1024.jpg 1536w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593602-800x534.jpg 800w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593602-672x448.jpg 672w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593602-1038x692.jpg 1038w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593602-480x320.jpg 480w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593602-450x300.jpg 450w, 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https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593581-300x200.jpg 300w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593581-768x512.jpg 768w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593581-100x67.jpg 100w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593581-1536x1024.jpg 1536w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593581-800x534.jpg 800w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593581-672x448.jpg 672w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593581-1038x692.jpg 1038w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593581-480x320.jpg 480w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593581-450x300.jpg 450w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593581-600x400.jpg 600w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593581.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img class=\"alignnone wp-image-18524 size-large\" src=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593589-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593589-1024x683.jpg 1024w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593589-300x200.jpg 300w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593589-768x512.jpg 768w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593589-100x67.jpg 100w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593589-1536x1024.jpg 1536w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593589-800x534.jpg 800w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593589-672x448.jpg 672w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593589-1038x692.jpg 1038w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593589-480x320.jpg 480w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593589-450x300.jpg 450w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593589-600x400.jpg 600w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593589.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/> <img class=\"aligncenter wp-image-18523 size-large\" src=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593584-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593584-1024x683.jpg 1024w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593584-300x200.jpg 300w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593584-768x512.jpg 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src=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593585-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593585-1024x683.jpg 1024w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593585-300x200.jpg 300w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593585-768x512.jpg 768w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593585-100x67.jpg 100w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593585-1536x1024.jpg 1536w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593585-800x534.jpg 800w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593585-672x448.jpg 672w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593585-1038x692.jpg 1038w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593585-480x320.jpg 480w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593585-450x300.jpg 450w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593585-600x400.jpg 600w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593585.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img class=\"aligncenter wp-image-18521 size-large\" src=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593603-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593603-1024x683.jpg 1024w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593603-300x200.jpg 300w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593603-768x512.jpg 768w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593603-100x67.jpg 100w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593603-1536x1024.jpg 1536w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593603-800x534.jpg 800w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593603-672x448.jpg 672w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593603-1038x692.jpg 1038w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593603-480x320.jpg 480w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593603-450x300.jpg 450w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593603-600x400.jpg 600w, https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593603.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img class=\"aligncenter wp-image-18520 size-large\" src=\"https:\/\/bak.bikecheck.com.mx\/wp-content\/uploads\/2020\/10\/p6pb19593595-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" 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\/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ride or Die fue creado por un grupo de amigos reunidos en la costa del sol para vivir el sue\u00f1o del ciclista de monta\u00f1a definitivo. Todo lo que hac\u00edamos giraba en torno al ciclismo. No solo vocalizamos &#8220;Ride or Die&#8221;, sino que r\u00e1pidamente comenzamos a usar Sharpies para rayar cosas en la casa, incluidos refrigeradores, cajas de pizza, cascos, camiones [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":18532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":0},"categories":[116,1,37],"tags":[],"_links":{"self":[{"href":"https:\/\/bak.bikecheck.com.mx\/index.php?rest_route=\/wp\/v2\/posts\/18504"}],"collection":[{"href":"https:\/\/bak.bikecheck.com.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bak.bikecheck.com.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bak.bikecheck.com.mx\/index.php?rest_route=\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/bak.bikecheck.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18504"}],"version-history":[{"count":0,"href":"https:\/\/bak.bikecheck.com.mx\/index.php?rest_route=\/wp\/v2\/posts\/18504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bak.bikecheck.com.mx\/index.php?rest_route=\/wp\/v2\/media\/18532"}],"wp:attachment":[{"href":"https:\/\/bak.bikecheck.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bak.bikecheck.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bak.bikecheck.com.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}